Essential SEO Metrics to Track
- Organic Traffic: Tracks the number of visitors coming from search engines. These may originate from search or social media through links shared.
- Domain Authority (DA): A measure of your site’s credibility and ranking potential. This is measured using several metrics as discussed in this article on Domain Authority.
- CTR: The percentage of users who click on your link in search results. Your CTR helps you understand how well users are interacting with your website content. This metric can be narrowed down to the CTR record of a single page or url(Unique Resource Locator)
- Keyword Rankings: Track your position for target keywords. Tools such as Ahrefs helps you understand the keywords your website is ranking for and its position on SERP(Search Engine Results Pages). You can also use it to understand your top ranked keyword’s difficulty and competition,
- Bounce Rate: High rates may signal content or UX issues. Bounce rate refers to when a visitor only views one page on your website and does not perform any other action. Explore more on Bounce Rate here.
How to Track These Metrics
- Use Google Analytics for traffic, CTR, and bounce rates.
- Monitor keyword rankings with tools like SEMrush or Ahrefs.
- Check DA with Moz’s Domain Authority checker.
Tracking key metrics gives you insights into what’s working and what’s not, so you can fine-tune your SEO strategy.
